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Número de registros utilizados en: 0

001 - CONTROL NUMBER

• control field: 638

003 - CONTROL NUMBER IDENTIFIER

• control field: LC (Library of Congress)

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20180729222534.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 061006i| anannbabn |b ana d

010 ## - LIBRARY OF CONGRESS CONTROL NUMBER

• LC control number: sh 85029077

040 ## - CATALOGING SOURCE

• Original cataloging agency: ITESM
• Language of cataloging: spa
• Transcribing agency: ITESM
• Modifying agency: ITESM

053 #0 - LC CLASSIFICATION NUMBER

• Classification number element--single number or beginning number of span: HF5415.123
• Classification number element--ending number of span: HF5415.124

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Comunicación en la mercadotecnia

450 ## - SEE FROM TRACING--TOPICAL TERM

• Topical term or geographic name entry element: Comunicaci on en mercadeo.

450 #0 - SEE FROM TRACING--TOPICAL TERM

• Topical term or geographic name entry element: Communication in marketing.

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

• Control subfield: g
• Topical term or geographic name entry element: Mercadotecnia.

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

• Control subfield: h
• Topical term or geographic name entry element: Publicidad.

670 ## - SOURCE DATA FOUND

• Source citation: DGB/UNAM, 07 mayo 2006:
• Information found: cat alogo electr onico (Comunicaci on en la mercadotecnia)

670 ## - SOURCE DATA FOUND

• Source citation: LEMB, 1998:
• Information found: p. 241 (Comunicaci on en mercadeo)

670 ## - SOURCE DATA FOUND

• Source citation: Biblioteca del Congreso (Estados Unidos), 14 mayo 2010:
• Information found: cat alogo electr onico (Communication in marketing)

750 #0 - ESTABLISHED HEADING LINKING ENTRY--TOPICAL TERM

• Topical term or geographic name entry element: Communication in marketing
• Authority record control number or standard number: sh 85029077.

902 ## -

• : 100514

902 ## -

• : JGS/JGS

903 ## -

• : Nivel 3